This design sneak peek is for an academic organization's branding and blog. I'm really enjoying the challenge of creating an online environment that is not only highly functional and organized, but also visually uplifting, and far from the unfortunate, ubiquitous boring-ness that plagues most liberal art centered academia.
My primary (aesthetic) concern for this project is balance: I know the staff and teachers will expect something professional and restrained, while the students (who will be the ones actually using the blog) need an engaging design that keeps their interest and is simple and intuitive to navigate.
So to meet both needs in the middle, I'm going for a relaxed elegance with a color palette of subdued greys and blues, jazzed up with an energetic hit of aqua. To keep the design relatable, rather than rigid, I've used a handwritten type face for the logo and header, and a couple of bold graphics like the world map (shown above) for the translation tool.
This is just a quick preview, as this project is currently in-progress, but you can see the rest of my design projects over here at the studio.